Ken-Ton.  GetMore Benefit.

The Bright Choices^® Exchange features Fortune 500 type benefits for companies of all sizes, and includes:

8 Health care plans

• Health Savings and Flexible Spending Accounts
• 3 Dental plans
• Vision
• Disability
• Life
• Pet Insurance
• Wellness
• Telemedicine

We select the most varied and cost-effective plans among hundreds that are offered to ensure the diverse needs of every family can be met.

Benefits Marketplace at a Glance

The Bright Choices online questionnaire guides each employee in personalizing their own benefits portfolio to get the best coverage at the lowest possible price.  And when employees are involved in making informed health insurance choices, they become more active participants in their health care, leading to more preventive care and healthier lifestyles.

Bright Choices makes it easy.  You get year-round service online and on the phone by licensed benefits professionals based right here in the US.

The Bright Choices Exchange is simply a “better way to buy benefits”.

• Employees are more satisfied because they get the specific coverage they need
• Employers finally get control over ever-rising insurance premiums, and simplify their benefits administration. 

Ken-Ton Chamber of Commerce members can find out more by calling 716-819-4510.

To enroll in the Bright Choices program and choose your benefits:

Step 1: Completed by each employer
Before you and your employees can enroll in benefits, your company has to be set up in the Bright Choices program. Each employer needs to fill out and submit a Group Enrollment form (below, or call Kim Giesing at 716-507-8648 for a paper form).

Step 2: Completed by each employee
Once the company is set up in Bright Choices, each employer and employee can enroll in their personal benefits. Bright Choices will actually recommend the benefits plans that best meet each person’s needs.  To access the program:

• Go to http://www.myliazon.com
  Group Identifier: kenton
  Username: First and last initials and the last 4 digits of your Social Security Number (no dashes or spaces)
  Password: 4-digit month and day of your date of birth plus first 5 digits of your social security number (i.e., MMDDSSSSS)
• Browse and explore the online store and, when you’re ready to enroll, click on Build Your Benefits to get started.

Paper forms are also available for enrollment. See below or call Kim Giesing at 716-507-8648.

Group Enrollment Form
Consumer Enrollment Form

Check out the article on CNNMoney.com detailing Liazon's health insurance innovation!

Lower Benefits Costs. With more choices, the new program lets you control your benefits costs and define how much you will contribute to benefits. It is a consumer-centric solution that allows you and your employees to buy the right insurance at the right price.

Marketplace of Benefits Choices. Liazon’s program provides you with a full suite of employee benefits from leading carriers. Most are services that you can't access on a direct purchase basis. With our new Benefits Exchange™, you can explore diverse plans and services - for health, dental, vision, life insurance, disability, supplemental health, and long term care insurance.

Benefits Consumerism. The award winning Bright Choices® Benefits exchange ™  online lets users assess benefits needs - both health and wealth - and build personal Benefits Portfolio to meet those needs. Bright choices provides all the tools, tutorials, and transactions to make you a more effective benefits consumer, and it lets you automate enrollment, eligibility, and billing. Contemplating the Exchange is a consumer advocacy Helpline to answer benefits questions and assist with any problems.

Webinar Presentation: 2011 Bright Choices Program

Video 1 of 4: Part #1

Video 2 of 4: Part #2

Video 3 of 4: Part #3

Video 4 of 4: Part #4